Yes, I know I’m supposed to be writing more tutorials. Been kind of busy with real life, medical concerns and some other stuff. I’m actually writing today a personal rant and I have to admit that it’s really an opinion piece.
I’m trying to figure out why WordPress MultiUser site admins place adverts on their home pages of their sites. To me, this makes no sense what so ever. The purpose of the front page is to draw the casual visitor into the site, not send them away. There are tons of threads on the mu support forums asking how to list the most recent posts, what blogs have been updated recently and those posts or blogs that admins want to highlight. Those lists are there hoping to draw in the visitor into their site to see what folks are writing about. But yet seems like nearly every mu install I look at, there’s an advert up there hoping to earn a few cents for the admin.
Now I don’t have a problem with adverts. We all know something has to pay the bucks when it comes to servers and bandwidth and your time that you invest into the site. I just personally feel that this isn’t the way to go though. Sure, let’s put adverts on the sitewide tag pages or display them to folks coming in from the search engines. I don’t have a problem with that and considering that those types of views and clicks earn better than the average click, I say go for it. But when I have a random visitor drops onto the front page of my mu install, I want to draw them in, not send them elsewhere.
Take a look at WalMart for example. Sure, there’s a banner currently for Always Infinity across the top of the site and another one embedded within the content. But what happens when you click on the advert? Instead of getting sent to another site, it drops you into a page within the WalMart site.
Home Depot as a rotating image banner highlighting sales on their site. Ditto with Starbucks.
Would you rather have those few extra pennies or a decent blogger who may earn you more down the road?
Just a thought.