The Franklin theme was created with bloggers and small business websites in mind. Using the Bootstrap framework Franklin is responsive and will look great when viewed on any device. Franklin is fast loading which is great for SEO but also ensures site visitors have the optimal browsing experience.
Franklin is another cracking WordPress theme suitable for blogging, magazine website, travel blogs and more. The color scheme on this template is well complemented and it’s one of our most popular templates we’ve ever created. It allows you to have the main menu as well as a submenu for clutter free layout. There’s a call to Action similar to a notification bar at the top of the website in which you can put your contact details, messages, offers or what have you. On the homepage can set a featured post in which you might want to get more exposure or display your best work. We have also included a breadcrumb trail which will help the user easily navigate your website and great for SEO. We didn’t just stop there we’ve also included in next and previous post navigation to help with the interlinking of your content again to help improve your user experience and search engine optimization. We built Franklin to be super lightweight, so there’s no unnecessary coding or features that’s not necessary. The result of this is that you get template that’s extremely fast giving your readers the best possible experience and gain brownie points from the search engines.
To help your business get off to the right start, if is important to choose a reliable WordPress hosting company to avoid a lot of headaches which I mentioned in that hosting guide.